Only Strawberry Shortcake inspires children to make the world a better place in a sweet-smelling land with sweet friends, where every little berries effort can make a huge difference.


Lemon, Blueberry, Lime, Strawberry Shortcake, Orange and Raspberry celebrate Halloween

Brand-new Strawberry Shortcake special for Halloween

Strawberry Shortcake and the Beast of Berry Bog Hey there Berry Besties! We have some berrytastic news that we’re bursting to tell all our fans of the sweet-smelling baker, Strawberry Shortcake!

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Join us at NicSon Mercantile on August 12-13th to Celebrate the Strawberry Shortcake Collective!

Hello there Berry besties! You are invited to a berry special celebration of all things Strawberry Shortcake! 

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Book cover 'The World of Strawberry Shortcake' next to flower pot

Adorable range of Strawberry Shortcake plants now available from Lula’s Garden!

Get ready for National Strawberry Month with these Strawberry Shortcake-inspired plant gift boxes from Lula’s Garden!

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pink book cover titled 'berry sweet birthday party' and girl holding a pink muffin

Color Me Mine bring berry sweet pottery designs to the world of strawberry shortcake!

Strawberry Shortcake and Color Me Mine have partnered to offer fans a chance to create their very own strawberry-themed pottery designs!

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Collage of two images, featuring 3 muffins with decorative pink sprinkle and an animated girl character's face with a pink hat

Add some sweetness to your baking with our new sprinkle and topper collection!

We've teamed up with Sprinklepop for a collaboration that's sure to delight baking fans of all ages!

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Animated girl character in a pink hat laying down and smiling, 'Challenge Butter' logo

Everything is better with Challenge Butter & Strawberry Shortcake

Butter is the “Freshness that Brings Food to Life.” Strawberry Shortcake is excited to be teaming up with Challenge Butter.

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