About

Strawberry Shortcake was first introduced as a greeting card in the early 1970s. The Berry Universe grew to include to 32 berry sweet characters with their own personalities and pets. 

For over 40 years, fans have grown up with Strawberry Shortcake and her Berry Besties, the famous characters Orange Blossom, Lemon Meringue, Blueberry Muffin and Lime Chiffon. From Strawberryland to Big Apple City, Strawberry Shortcake inspires girls to bake the world a better place, creating a world where even the littlest berry's effort can make a huge difference.

Strawberry demonstrates leadership, believing in yourself, celebrating differences, freedom to experiment (and sometimes fail), and girl power.

Berry in the Big City

A girl with long pink hair, wearing a pink strawberry hat standing beside a pink cat.

Strawberry Shortcake and Custard

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A girl with short yellow hair and blue goggles on her head, standing next to a yellow frog.

Lemon Meringue and Frappe

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A girl with blue hair in a ponytail, wearing a blue dress, standing beside a blue mouse.

Blueberry Muffin and Cheesecake

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A girl with curly orange hair wearing orange pants, standing next to an orange dog2.

Orange Blossom and Pupcake

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A girl with brown pigtails, wearing a green dress and green glasses standing next to a green bird.

Lime Chiffon and Parfait

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Vintage Strawberry Shortcake

A young girl wearing a pink dress, a large strawberry hat, holding a pink cat in her arms.

Strawberry Shortcake and Custard

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A red haired boy carrying a basket of blueberries and walking beside his brown dog.

Huckleberry Pie and Pupcake

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A young girl in a blue outfit and a brown mouse sitting on the floor sipping on the same drink.

Blueberry Muffin and Cheesecake

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A girl with yellow hair, wearing a yellow dress standing on a patch of green grass.

Lemon Meringue and Frappe

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A girl with brown hair wearing a large orange hat and an orange dress, holding an orange butterly.

Orange Blossom and Marmalade

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