From Sweet to Savory: The Most TikTokable Bakeries in America

It’s no secret that Strawberry Shortcake has a deep passion for baking. Throughout the years, her baking skills have helped create happy moments with her friends and viewers alike.

With Strawberry Shortcake’s Perfect Holiday landing on Netflix in November, in which Strawberry Shortcake must locate the cinnamon and save the Winterswirl holiday, we’ve created a round up of the most popular bakeries to satisfy your sweet tooth this festive season. Whether its a warming loaf of bread or a slice of festively flavored pie, Strawberry Shortcake has analyzed TikTok hashtag data for over 100 bakeries in the U.S., uncovering the bakeries that people are most excited to share with the world.

Top 10 most popular bakeries on TikTok

From family-run businesses to internationally influenced recipes, we’ve pulled together a list of bakeries that have seen the most fame on TikTok. If you’re looking to try something new, look no further as you’ll discover some of the most unique and delicious baked goods in the country.

Rank	Bakery Name	City	State	Hashtag	Number of views on TikTok for hashtag
1	Levain Bakery	New York City	New York	levainbakery	44,300,000
2	Porto’s Bakery	Southern California	California	portosbakery	17,900,000
3	Boudin Bakery	San Francisco	California	boudinbakery	6,000,000
4	Fillings & Emulsions	Salt Lake City	Utah	fillingsandemulsions	1,600,000
5	IZOLA	San Diego	California	izolabakery	1,400,000
6	Liliha Bakery	Honolulu	Hawaii	lilihabakery	1,300,000
6	Long’s Bakery	Indianapolis	Indiana	longsbakery	1,300,000
7	Tartine Bakery	San Francisco	California	tartinebakery	1,200,000
8	Freed's Bakery	Las Vegas	Nevada	freedsbakery	709,700
9	Win Son Bakery	Brooklyn	New York	winsonbakery	616,300
10	Arsicault Bakery	San Francisco	California	arsicaultbakery	588,900

1) Levain Bakery

First opening in 1995, Levain Bakery is crowned the most popular American bakery on TikTok, boasting a total of 44.3 million hashtag views. The New York bakery has multiple locations, but finds its origins in the Upper West Side.

Levain owes its fame to its signature product, the enormous chocolate chip walnut cookie. Weighing a hefty six ounces, you just might need both hands to get to the end of this baked good. People are shown breaking the cookie on TikTok, revealing the gooey delight inside the crispy shell. Cookie lovers should definitely find time to visit Levain Bakery and share the experience of eating this world famous cookie!

2) Porto’s Bakery

Porto’s Bakery follows in second place with a staggering 17.9 million hashtag views. The bakery has seen so much success that multiple locations have opened up in several spots around Southern California, including Burbank and Northridge. The bakery now ships their best selling pastries unbaked and frozen so you can even make your own treats at home.

Founded by Rosa Porto, the bakery offers a wide selection of baked goods and pastries with a taste of the baker’s Cuban heritage. It’s known for drawing in large crowds, so if you’ve been thinking about visiting, prepare yourself for the long queues. If you love bakeries just as much as Strawberry Shortcake, Rosa Porto’s delicious treats will be well worth the wait.

3) Boudin Bakery

Boudin Bakery finds itself in third with six million hashtag views on TikTok. The bakery was founded in San Francisco, all the way back in 1849. Boudin is another bakery with international baking roots, founded by the French baker Isidore Boudin.

The bakery is now a flagship location in Fisherman Wharf all these years later. The simple ingredients of flour, water, and salt led to the baker’s sourdough bread gaining worldwide fame. If you also enjoy a bit of baking history, the Boudin Bakery Museum will be the perfect place to learn as you enjoy this delicious bread.

4) Fillings and Emulsions

In fourth place, the Fillings and Emulsions bakery has earned 1.6 million hashtag views. Based in Salt Lake City, the bakery serves a range of sweet treats such as cheesecakes and hand pies, also claiming to serve the best macarons in the state of Utah.

Pastry chef and owner, Adalberto Diaz, infuses his Latin American heritage and French baking techniques into these irresistible baked goods. The high-quality ingredients and traditional baking techniques make his creations both unique and delicious. Whether you choose a pastry, cake, or tart, the high attention to detail will give you a tasting experience like you’ve never had before.

5) IZOLA

With a total of 1.4 million hashtag views on TikTok, IZOLA comes in fifth. Located in San Diego, this innovative bakeshop was set up in 2020 during the pandemic when Jeremy Lamont Brown began delivering baked bread by lowering a basket down from his apartment window to avoid human contact.

The idea was a hit and the bakeshop is now producing sourdough and croissants for hundreds of visitors every week. While this bakeshop hasn’t been around for as long as the others, this hasn’t been enough to stop IZOLA from rivaling them in popularity.

Liliha follows behind with a total of 1.3 million hashtag views on TikTok. Founded in 1950 in Honolulu, the bakery has a diner feel to it, with counter seating that allows visitors a behind-the-scenes look at the bakers hard at work. The bakery and coffee shop is home to experienced bakers who have worked there for 40 years, ensuring the traditional methods are continuously used and that everything is made from scratch.

Long’s Bakery ties with Lilhia in seventh with 1.3 million hashtag views. Founded in 1951 in Indianapolis, the family-run bakery specializes in a national favorite: doughnuts. The longsbakery tag on TikTok is filled with videos displaying many different types of doughnuts, including glazed, jelly-filled and long johns. Due to limited operating hours and local fame, this is another bakery you’ll have to get in line for.

7) Tartine Bakery

Tartine Bakery has gained 1.2 million hashtag views on TikTok, placing it in seventh. Founded by Chad Roberts and Elisabeth Prueitt in 2002, the bakery offers a wide range of bread, pastries, and desserts. The products are of high quality, made from locally sourced ingredients, and baked using traditional methods.

Tartine Bakery is celebrated for its bread, particularly its signature product – the ‘Morning Bun’. The flaky pastry, coated in cinnamon and sugar, is a customer favorite. Once they’re pulled from the oven and put on display, they don’t tend to stick around for long.

8) Freed's Bakery

Freed’s Bakery has a total of 709.7k hashtag views on TikTok. Milton and Esther Freed opened up the bakery in 1959, and it’s been voted the best in Las Vegas for 35 years running.

The family-owned bakery offers a diverse selection of pastries, cookies, and cupcakes, but it’s best loved for its custom cakes. The bakery creates elaborate designs for a wide variety of special occasions. Whether you’re looking to celebrate a birthday, a holiday, or an important milestone, Freed’s Bakery is the best place to make your event unforgettable. With so many opportunities for social media content, it’s no wonder the bakery is so popular on TikTok.

9) Win Son Bakery

Coming in ninth place is Win Son Bakery with a total of 616.3k hashtag views. The Taiwanese-American Cafe, bakery, is located in Brooklyn and offers a twist on Taiwanese classics. From baos to doughnuts, Win Son Bakery is the perfect place to introduce your tastebuds to a mix of cultures and flavors.

10) Arsicault Bakery

Rounding out the top ten, Arsicault Bakery has 588.9k hashtag views on TikTok. The shop’s popularity grew after Bon Appétit magazine named it the “best new bakery in America” in 2017. Arsicault currently has two locations in San Francisco, including Arguello Boulevard and McAllister Street, with owner Armando Lacayo setting plans in motion to open up a third on Mission Rock Street.

The bakery’s croissants are what everybody’s raving about, as visitors often note their tender and buttery taste. Lacayo was inspired by his grandparents, who ran the original Arsicault Boulangerie in France. The baker uses high-quality ingredients and traditional French techniques to make the croissants, offering a variety of sweet and savory options.

Cities with the most bakeries per 10,000 residents

It’s no secret that people enjoy the warmth and flavors of freshly baked goods, but are there enough bakeries to meet everyone’s dessert needs? Looking at the population of US cities and the number of bakeries per 10,000 people, we’ve uncovered the locations in the country with the most bakeries available to the locals.

Rank	City	State	Population	Number of bakeries	Number of bakeries per 10,000 people
1	Miami	Florida	435,919	8,267	190
2	Portland	Oregon	619,286	4,825	78
3	Baltimore	Maryland	563,455	4,277	76
4	Atlanta	Georgia	490,270	3,547	72
5	Boston	Massachusetts	617,459	4,171	68
6	San Diego	California	1,374,076	8,920	65
7	Minneapolis	Minnesota	418,075	2,492	60
8	Milwaukee	Wisconsin	555,640	3,085	56
9	Nashville	Tennessee	658,525	2,656	40
10	Washington	District of Columbia	631,693	2,421	38

Miami, Florida has the highest number of bakeries per 10,000 people at 190, as well as the fourth highest number of bakeries in the U.S. (8,267). The vibrant and diverse city sees a mix of bakeries inspired by Latin American influences, particularly Cuban. You’ll also find artisan bakeries like Zak the Baker (280.2k hashtag views) and B Bistro + (196.6k hashtag views).

Over on the East Coast, Portland, Oregon follows in second with 78 bakeries per 10,000 people. Portland may not have as many bakeries as Miami, but you’ll find just as much diversity. Standard Baking Co. (126k hashtag views) and Ken’s Artisan Bakery (6.2k hashtag views) are the city’s most popular on TikTok, specializing in artisanal bread and pastries.

Baltimore, Maryland follows in third with 76 bakeries per 10,000 people, including Harmony Bakery (12.3k hashtag views). Atlanta, Georgia comes in fourth with 72, followed by Boston, Massachusetts with 68 bakeries per 10,000 people.

Perhaps unsurprisingly, New York City is home to the highest number of bakeries overall (18,793), followed by Chicago (8,937) and San Diego (8,920).

Are you a lover of sweet treats, and have you ever visited any of these bakeries Now that you have so much choice in front of you, which where will you visit first?

Make sure to check out Strawberry Shortcake’s Perfect Holiday, launching on Netflix on 1st November!

Sources & Methodology

Strawberry Shortcake created a seedlist of 130 bakeries in the US, from various published lists. Using this list, they created a ranking of the most popular bakeries using TikTok data. To do this, they looked at the number of views for the relevant hashtag #[Bakery name]bakery, before ranking this from highest to lowest.

We then took the top 50 most populated cities in the US and the total number of bakeries in each city, dividing the number of bakeries by the population figure before multiplying this by 10,000, revealing the number of bakeries per 10,000 capita.

Data correct as of 10/12/2023.

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