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Running from July 2025 through June 2026, the Berry Besties campaign is a tribute to the unique personalities and strong bonds that define Strawberry Shortcake’s world. Each month, a different member of Strawberry’s adorable friend group will take center stage, bringing their own charm, creativity, and energy to the spotlight.

Get ready to celebrate the magic of friendship all year long! Strawberry Shortcake’s Berry Besties campaign officially kicks off in July 2025!

Only Strawberry Shortcake inspires children to make the world a better place in a sweet-smelling land with sweet friends, where every little berries effort can make a huge difference.

News

A girl character in pink next to muffins with colourful sprinkles

Add some sweetness to your baking with our new sprinkle and topper collection!

We've teamed up with Sprinklepop for a collaboration that's sure to delight baking fans of all ages!

Everything is better with Challenge Butter & Strawberry Shortcake

Butter is the “Freshness that Brings Food to Life.” Strawberry Shortcake is excited to be teaming up with Challenge Butter.

A disposable container of shaved ice is depicted next to a girl character in pink outfit

Strawberry Shortcake Becomes a Main Character at Bahama Bucks

This fall, Strawberry Shortcake is joining the menu at Bahama Buck’s as a new addition to its fall menu.

A girl character in pink is sitting on a bowl of colourful round bits

Have a Fruit-tastic Summer with Dippin' Dots

Dippin’ Dots and Strawberry Shortcake: Berry in the Big City have teamed up for a berry delicious summer treat!

Strawberry Shortcake teams up with Little Debbie!

Little Debbie snacks and Strawberry Shortcake are teaming up for a berry big adventure to celebrate the new series...

Berry Fresh Tastes with Naturipe Strawberries and Blueberries!

Naturipe is on a mission to “bake the world a better place” with Strawberry Shortcake and her friends.

A Flan-tastic Adventure in the Sunkist Citrus Aisle

CITRUS AISLE – TAKE 1! Lights, camera, action—for a double feature!

Be the berry sweetest with Envy apples

As Strawberry Shortcake and pals ‘bake the world a better place’ in Big Apple City, only the best apple will do. That’s why Strawberry Shortcake has partnered with Envy Apples.

Pinkberry Welcomes the Sweet Flavors of Spring with Strawberry Shortcake™ Frozen Yogurt

Pinkberry® introduces the new Strawberry Shortcake™ frozen yogurt, available in Pinkberry® stores nationwide for a limited time from March 21 until May 26, 2022.

Fruitastic Snip-Its hairstyles for kids inspired by Strawberry Shortcake

Everything is fruitastic at Snip-its Haircuts for Kids between Presidents’ Day and Easter!

Zolli Candy, launches All-New Strawberry Shortcake Sweets and Limited-Edition Valentine’s Day Zollipops

Zolli Candy has partnered with Strawberry Shortcake to introduce limited-edition Zolli x Strawberry Shortcake products at retail beginning in January 2022.

Berry in the Big City

A fresh new day, sweet dreams to chase, this berry is on a mission to bake the world a better place. It's STRAWBERRY SHORTCAKE. She'll make a difference, see it through, show the world what she can do. Get ready because she is back again!