New Strawberry Shortcake Toys

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Styling Doll

Brush, braid and clip Strawberry or Lemon's hair into tons of different styles for hours of fashionable fun with the Styling Doll!

Fashion Doll with Pet Assortment

Strawberry Shortcake and her friends love adventures, and with their pets by their side, anything is possible!

Berry Bitty City Shops with Doll

Berry Bitty City comes to life with this assortment of Berry Bitty Shops playsets with doll included!

Sweet Beats Stage Playset

Live from Berry Bitty City, its Strawberry Shortcake and Cherry Jam performing on the Sweets Beats Stage!

Sweet Beats Dolls Assortment

Sweet Beats Dolls are rocking with their instruments and sparkly mix-and-match outfits!

Singing Doll

The Strawberry Shortcake Singing Doll brings Strawberry's musical persona to life!

Snowberry Days

‘Tis the season for winter fun in these berry cool Strawberry Shortcake episodes. A fun-filled playtime is interrupted when someone notices that the squirrels are low on supplies in “The Berry Long Winter.” Blueberry’s success with her own specially designed ice skates have the other girls feeling left out in “The Big Freeze.”

Berry Best Friends

When the BFFs form a new band called Strawberry and the Sweet Beats, they’re all jazzed to head out on the road…except Orange, who is afraid to admit that she doesn’t want to leave home. Once she tells her friends how she feels, she’s ready to set out for a rockin’ good time!

Fun Under the Sun

Join Strawberry Shortcake and her berry best pals on some sweet sunshine adventures! Will the girls ever get the Fun Under the Sun they’ve been dreaming of?

Berry Big Help

It’s time for everyone to help out as best they can in these three delightful Strawberry Shortcake episodes. Join in the sparkly fun as the girls learn that lending a helping hand can be a berry big deal indeed!

Berry Bitty Mysteries

Get ready for mischief, mystery and marvelous good times in Strawberry Shortcake: Berry Bitty Mysteries. It’s glimmery girl power to the rescue in these stories of friendship and understanding.

Kitty Red Backpack

Featuring Strawberry Shortcake and Custard, this roomy backpack is perfect for carrying toys, books and school supplies. With its easy to access front zipper pocket, it’s a sweet accessory to carry!

Super Sweet Lunch Bag

Make your lunch time sweet with this Strawberry Shortcake & Custard Super Sweet Lunch Bag. This sturdy insulated lunch bag features a large single compartment and can be personalized with a name up to 9 characters.

Berry Friends Forever

Life in Berry Bitty City is always better when Strawberry and her friends try their berry best! It’s friendship and helping hands to the rescue in these sweet, fun-filled adventures!

Jammin with Cherry Jam

The glow of friendship shines brighter than the spotlight when Strawberry and her pals meet superstar Cherry Jam! Get ready for a rockin’ good time as the girls face stage fright, work to impress a talent scout and consider moving to Berry Big City.

Bloomin Berry Garden

Flowers are blooming in all colors and sizes, the Berrykins are using their sparkles for the harvest, and everyone’s favorite sweetheart-Strawberry Shortcake-is baking a scrumptious batch of corn muffins. It’s gardens, giggles and girl power galore in these berry exciting adventures.

Kitty Pillow Case

Share your dreams with Strawberry Shortcake and Custard on this Strawberry Shortcake Kitty Pillowcase. Made of a soft cotton/poly blend fabric, this Strawberry Shortcake pillowcase adds a comfy touch to bedtime.

Perfect Petal Pose Microfiber Beach Towel

Make a splash with this sweet and colorful Strawberry Shortcake Perfect Petal Pose Beach Towel. This super soft and absorbant beach towel features a special Strawberry Shortcake print and can be personalized with a name up to 9 characters.